WhoLESALE

Nichols again set the standard really high with the Catalyst Spinnerbait. The best spinnerbait you can put in your hand.

Awesome bait for fall fishing in the North East when water cools and bait is schooling up. It works well in clear waters.

These baits run super smooth. Rather you are slow rolling of burning them just under the water. Only SB I use

The skirt on my lavender shad spinnerbait broke down because I was catching so many bad on it. So I ordered more skirts and more spinnerbaits. Next time fishing, I caught 8 while my son caught 5 on the cookie he was thrifty
throwing. But the kicker was my last fish of the day. My second largest ever. 10.75#

Simply the best!

Just received the Pulsator, looks great. Hope to get it wet this week

I throw the pulsator indiana/Colorado spinner bait in chartreuse and white. I fish stained water where that chartreuse Colorado blade and skirt help the fish find the bait. I catch plenty of largemouth and pike throwing this bait as well. It's an all around fish catching machine up north.

We have thrown this buzzbait so much and caught so many fish on it that the blade has grooved the head so bad it barely knocks anymore. The wire has yet to get weak amd the hook is as sticky sharp as the day they were built. I've tried a ton of buzzbaits and these just outproduce the rest by a wide wide margin.

Great for stripers

The Reflex Buzzbait is a must need as we approach the cooler temps and the upcoming Fall season/weather. Nichols Lures Reflex Buzzbait has lots of color choices to suit everyones Fall needs but what makes this buzz bait different from all the rest is the option of just buzzing across your favorite waters but also the "knocking" effect that adds to the buzzing which attracts those Fall bass that are suspended just under the surface waiting on an easy meal. This buzz bait also shines when bringing it over standing timber with suspended bass as well......better have some good strong line if you're in the trees. Either way, you better have a Nichols Buzzbait tied on and hold on!!!!

Nichols lures are some of the best you can buy

Awesome quality and the best colors, I like to change up the skirt colors that come on most of my lures and these skirts get it done!!

Very high quality with awesome colors and components. What I throw when money on the line!!

By far the best I’ve used. Here in Michigan. Smallmouth, largemouth, and pike slam them. Also get some musky

I’ve been using spinnerbaits from multiple Japanese manufacturers, all made in China by the way. Until I got tired to get every spinnerbait torn up by a 3lb bass, finally switched to Nichol’s. Only few words: design, action, durability, all 5 stars. And they are sold at reasonable price too. Stop buying Chinese spinnerbaits than don’t last and start buying Nichol’s, made in USA!