We are a small bass fishing lure manufacturing company that produces only the finest hand-painted, hand-assembled baits. We work hard to ensure that each product we create provides the absolute best fishing experience to each of our customers. The experience starts here.
Welcome to Nichols Lures - Hand Crafted to Perfection

Please note: The Spring season is our busiest time of year, and we are working around the clock to make as many quality baits as quickly as we can! However, due to high seasonal volume, please expect all orders to take between 5-12 business days to be shipped! If you have any concern about this, please use the contact link to get in touch with us!

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Nichols Lures - Proudly Made In America


Shad Spawn
Shad Spawn

April 11, 2017

This time of year in any lake containing shad, you've got to be ready for a shad spawn pattern to develop in early morning low-light conditions. Usually a pattern that targets post-spawn bass, it can be a feast or famine frenzy to start out a tournament day.

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New Product Introductions
New Product Introductions

February 07, 2017

We are proud to be releasing 3 brand new baits at the 2017 Bassmaster's Classic in Houston this March! Here you will find detailed information on each product. 

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