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Nichols Lures - 100% Made in the US
We are a small bass fishing lure manufacturing company that produces only the finest hand-painted, hand-assembled baits. We work hard to ensure that each product we create provides the absolute best fishing experience to each of our customers. The experience starts here.
Welcome to Nichols Lures - Hand Crafted to Perfection
Please note: The Spring season is our busiest time of year, and we are working around the clock to make as many quality baits as quickly as we can! However, due to high seasonal volume, please expect all orders to take between 5-12 business days to be shipped! If you have any concern about this, please use the contact link to get in touch with us!
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NICHOLS LURES - PROUDLY MADE IN AMERICA
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We are committed to excellent craftmanship, source high-quality components, and are always made in the USA!
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We proudly supply our products to big box and independent stores across the country.
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Let customers speak for us
I will be using them up north fishing for Smallmouth , also use them in the spring.
ALLEN
Pulsator Metal Flake Spinnerbait Double Willow
Great spinnerbait caught a 4.36 in a Tournament.
ALLEN
Pulsator Metal Flake Spinnerbait Double Willow
That color is great at one of the lakes I fish.I used them in a tournament and did real well with them.
ALLEN
Pulsator Metal Flake Spinnerbait Double Colorado
Made of high grade quality,lightweight and very durable ! Perfect for stained water or lightly stained ! I highly recommend this product as well ! GOD BLESS Y’ALL,ROB !! #nicholsluresinc
R.H.
Pulsator Metal Flake Spinnerbait Double Willow
Made of high grade quality,lightweight and very durable ! The perfect spinnerbait for smallmouth or largemouth ! I highly recommend this product as well ! GOD BLESS Y’ALL, ROB !! #nicholsluresinc
R.H.
Pulsator Metal Flake Spinnerbait Double Willow
My absolute favorite Pulsator spinnerbait ! Made of high grade quality,lightweight,very durable and works great on cloudy or sunny days ! The shattered glass blades mimic shad and bass can’t resist it ! highly recommend this product too anyone for sure ! GOD BLESS Y’ALL, ROB !! #nicholsluresinc
R.H.
Pulsator Shattered Glass Spinnerbait
Made of high grade quality,lightweight and very durable ! The perfect spinnerbait for muddy water ! I highly recommend this product as well ! GOD BLESS Y’ALL, ROB !! #nicholsluresinc
R.H.
Pulsator Metal Flake Spinnerbait Double Willow
Our Pulsator spinnerbaits are made of high grade quality,lightweight and very durable ! I highly recommend this product especially for dirty stained water ! GOD BLESS Y’ALL,ROB !! #nicholsluresinc
R.H.
Pulsator Metal Flake Spinnerbait Double Colorado
BP Magnum Spoons
Ive had good experiences with these spoons, however if you could offer spoons in a heavier configuration. This would be advantageous for casting long distances. thank you for a great product.
jcinci1
Ben Parker Magnum Spoons
Quality that works!
I have purchased several lake fork spoons from Nichols Lures. These spoons are great quality and solid workmanship. They work great for Striper fishing! I’ve also purchased Ben Parker spoons and spinnerbaits. All Nichols Lures never disappoint! Great Product!
Shelby Stone
Lake Fork Flutter Spoon
4 inch flutter spoon
great sized spoon for catching spotted bass!
RODNEY CHAMLEE
Lake Fork Flutter Spoon
Sledgehammer swimjig
Cannot say enough about this jig. Great color choices, strong hooks, and minimal hangups in thick vegetation. I always have one tied on, great all season bait, with craw/paddle tail trailors.
Blue Boyer
Sledgehammer Swim Jig
Perfect for rockfish
These flutter spoons catch fish!!! Get at least 2 spoons.
ROSCOE LEDBETTER
Ben Parker Magnum Spoons
Best Spinnerbaits
I been using Nichols spinnerbaits for over 20 years. Trip after trip constant producer of big fish.
Josh S
Pulsator Metal Flake Spinnerbait Double Willow
