We are a small bass fishing lure manufacturing company that produces only the finest hand-painted, hand-assembled baits. We work hard to ensure that each product we create provides the absolute best fishing experience to each of our customers. The experience starts here.
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News

DB's Finesse Jig
DB's Finesse Jig

November 16, 2016

As part of our 2017 Bassmaster Classic product roll-out, I'm proud to introduce a new signature jig designed by 2016 B.A.S.S. Rookie of the Year Drew Benton!

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Our New Home on the Web
Our New Home on the Web

November 02, 2016

Hey Nichols fans!

Welcome to the new site. We've been working hard behind the scenes to get this thing up and running for you! Whether you are browsing on a tablet, phone, or desktop, this site is made for your device. New pictures are found throughout as well, and if you ever need a more detailed picture, we will do our best to accommodate, so don't hesitate to ask!

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