We are a small bass fishing lure manufacturing company that produces only the finest hand-painted, hand-assembled baits. We work hard to ensure that each product we create provides the absolute best fishing experience to each of our customers. The experience starts here.
Welcome to Nichols Lures - Hand Crafted to Perfection
The 8" Ben Parker Magnum Spoon is a sure winner. Featuring a premium 4/0 EWG Short...
Nichols Metal Flake Spinnerbaits feature patented, tapered hand-painted blades, creating a new era in spinnerbaits...
The Nichols Reflex Buzzbait is a head-slammer style buzz bait that bass just can't resist! Designed...
Hey Nichols fans!
Welcome to the new site. We've been working hard behind the scenes to get this thing up and running for you! Whether you are browsing on a tablet, phone, or desktop, this site is made for your device. New pictures are found throughout as well, and if you ever need a more detailed picture, we will do our best to accommodate, so don't hesitate to ask!