New Product Introductions

We are proud to be releasing 3 brand new baits at the 2017 Bassmaster's Classic in Houston this March! Here you will find detailed information on each product. 

1). The JT Kenney Grass Wizard- Designed by FLW Tour Angler JT Kenney, the Nichols Lures Grass Wizard was made to flip in and out of any kind of vegetation with ease. Backed by a stout 5/0 Mustad Hook, it can really wrangle hogs out of cover. The Grass Wizard will be available in all of JT's signature colors as well as a few other basics, in 1/2, 3/4, and 1oz models. The Grass Wizard also features Nichols Lures' patented Toothpick Keeper Collar, to secure any soft plastic trailer to the hook shank. Pictured below in JT's Best Color Ever.

2). The Drew Benton Finesse Jig- Designed by 2016 BASS Rookie of the Year Drew Benton, the Finesse Jig combines a weight forward head design with a compact hook and thin cut 4" skirt to really entice finicky fish. Available in all of Drew's Signature colors as well as a few other basics, it comes in a 3/8 or 1/2oz model. Also equipped with Nichols' patented toothpick keeper collar for securing any soft plastic trailer! Pictured below:

3) The Clent Davis Toadstool- Designed by BASS Elite Series angler Clent Davis, the Toadstool is the Midwest Finesse Rigger's dream. Equipped with a super sharp #1 Gamakatsu hook and a wire bait keeper, the Ned Rig technique has finally found the perfect jighead. Available in Black, Camo, Chartreuse, and Plain in 1/16, 3/32, and 1/8oz sizes. Pictured below with a Gary Yamamoto 4" Senko: