Nichols Lures Pulsator Spinnerbait Fishing
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Shad Spawn
This time of year in any lake containing shad, you've got to be ready for a shad spawn pattern to develop in early morning low-light conditions. Usually a pattern that targets post-spawn bass, it can be a feast or famine frenzy to start out a tournament day.
New Product Introductions
We are proud to be releasing 3 brand new baits at the 2017 Bassmaster's Classic in Houston this March! Here you will find detailed information on each product.
DB's Finesse Jig
As part of our 2017 Bassmaster Classic product roll-out, I'm proud to introduce a new signature jig designed by 2016 B.A.S.S. Rookie of the Year Drew Benton!
