Perfection - one lure at a time with Nichols Lures

No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Injected Soft Plastics, Buzzbaits, and multitudes of terminal tackle are all part of our extensive line-up of products. Whether you are looking for a custom spinnerbait that needs to be just right, or are heading out for the weekend and need to stock up, we can accommodate your every need. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 25 year old legacy the right way, with hard work and determination.