Perfection - one lure at a time with Nichols Lures

September 20, 2016

Perfection - one lure at a time with Nichols Lures

No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Injected Soft Plastics, Buzzbaits, and multitudes of terminal tackle are all part of our extensive line-up of products. Whether you are looking for a custom spinnerbait that needs to be just right, or are heading out for the weekend and need to stock up, we can accommodate your every need. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 25 year old legacy the right way, with hard work and determination.




Also in News

Shad Spawn
Shad Spawn

April 11, 2017

This time of year in any lake containing shad, you've got to be ready for a shad spawn pattern to develop in early morning low-light conditions. Usually a pattern that targets post-spawn bass, it can be a feast or famine frenzy to start out a tournament day.

Continue Reading

New Product Introductions
New Product Introductions

February 07, 2017

We are proud to be releasing 3 brand new baits at the 2017 Bassmaster's Classic in Houston this March! Here you will find detailed information on each product. 

Continue Reading

DB's Finesse Jig
DB's Finesse Jig

November 16, 2016

As part of our 2017 Bassmaster Classic product roll-out, I'm proud to introduce a new signature jig designed by 2016 B.A.S.S. Rookie of the Year Drew Benton!

Continue Reading