We are a small bass fishing lure manufacturing company that produces only the finest hand-painted, hand-assembled baits. We work hard to ensure that each product we create provides the absolute best fishing experience to each of our customers. The experience starts here.
Welcome to Nichols Lures - Hand Crafted to Perfection

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Nichols Lures - Proudly Made In America


News

New Product Introductions
New Product Introductions

February 07, 2017

We are proud to be releasing 3 brand new baits at the 2017 Bassmaster's Classic in Houston this March! Here you will find detailed information on each product. 

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DB's Finesse Jig
DB's Finesse Jig

November 16, 2016

As part of our 2017 Bassmaster Classic product roll-out, I'm proud to introduce a new signature jig designed by 2016 B.A.S.S. Rookie of the Year Drew Benton!

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