Guide Discount Program

GUIDE PROGRAM

Nichols Lures wants to support fishing guides across the nation who are excited about our brand! To become eligible for our discounted guide program, please read the requirements below and submit an application for review.

Guide Eligibility:

• Guide over 30 trips per year
• Maintain a positive, respectable appearance on and off the water

 Expectations:

• Use of Nichols Lures products on your charters and carried in your retail stores if applicable
• Tagging of @nicholsluresinc in any social media posts is appreciated.

Guide Benefits:

• Discount for all Nichols Lures products to be used on your charters and carried in your retail store partnerships
• Free Nichols Lures decal pack.

Guide Program application responses may take up to 2-3 workdays from initial submission.