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Regional Promotional Staff


Nichols Lures Regional Promotional Staff Program is looking for a limited number of anglers to represent the Nichols Lures brand. If you are a fishing guide, student angler, tournament angler, or community influencer that is interested in partnering with Nichols Lures, please read our qualifications for the Nichols Lures Regional Promotional Staff Program. If you qualify, you may complete our application for review.


  • Active participation in local fishing community or in tournament fishing (minimum of 5 per year)
  • Active social media presence with good photography skills. Instagram is our top priority
  • Sole use of either Nichols Lures spoons, spinnerbaits, or jigs sponsor
  • Motivation to be an active part of our Regional Promotional Staff
  • Maintain a positive, respectable appearance on and off the water


  • Minimum of 4 different posts about fishing (including at least 2 posts about Nichols Lures products) per month on social media.
  • Use of hashtags when posting #handcrafted #madeinamerica #nicholslures
  • Post a unique comment monthly on Nichols Lures social media posts
  • Tag @nicholsluresinc ONLY WHEN necessary- I.E. if a picture contains anything about the brand. It is not necessary to tag us in every single post, especially when not relevant to Nichols Lures.
  • DO NOT use our handle in giveaway entries
  • Share your using experience with a Nichols Lures product in product reviews when purchased from Retailers
  • Represent Nichols Lures when attending tournaments. Nichols Lures logo needs to be on your apparel or gear.
  • Do not share your discount code with anyone else. It is for your use only.

Pro Staff Benefits:

  • Discount for all Nichols Lures products
  • Free Nichols Lures decal pack.

Pro Staff application responses may take up to 2-3 workdays from initial submission.