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We are a small bass fishing lure manufacturing company that produces only the finest hand-painted, hand-assembled baits. We work hard to ensure that each product we create provides the absolute best fishing experience to each of our customers. The experience starts here.
Welcome to Nichols Lures - Hand Crafted to Perfection

Please note: The Spring season is our busiest time of year, and we are working around the clock to make as many quality baits as quickly as we can! However, due to high seasonal volume, please expect all orders to take between 5-12 business days to be shipped! If you have any concern about this, please use the contact link to get in touch with us!