Shad Spawn

Shad Spawn

April 11, 2017

This time of year in any lake containing shad, you've got to be ready for a shad spawn pattern to develop in early morning low-light conditions. Usually a pattern that targets post-spawn bass, it can be a feast or famine frenzy to start out a tournament day.

Continue Reading

New Product Introductions

New Product Introductions

February 07, 2017

We are proud to be releasing 3 brand new baits at the 2017 Bassmaster's Classic in Houston this March! Here you will find detailed information on each product. 

Continue Reading


DB's Finesse Jig

DB's Finesse Jig

November 16, 2016

As part of our 2017 Bassmaster Classic product roll-out, I'm proud to introduce a new signature jig designed by 2016 B.A.S.S. Rookie of the Year Drew Benton!

Continue Reading

Our New Home on the Web

Our New Home on the Web

November 02, 2016

Hey Nichols fans!

Welcome to the new site. We've been working hard behind the scenes to get this thing up and running for you! Whether you are browsing on a tablet, phone, or desktop, this site is made for your device. New pictures are found throughout as well, and if you ever need a more detailed picture, we will do our best to accommodate, so don't hesitate to ask!

Continue Reading


Nichols Lures Pulsator Spinnerbait Fishing

Nichols Lures Pulsator Spinnerbait Fishing

September 20, 2016

Spinnerbaits are one of my go to lures for bass fishing - I see it almost like a mini Alabama Rig. It's great for mimicking shad as well as bream and they get big bites from largemouth and smallmouth bass!

Continue Reading

Perfection - one lure at a time with Nichols Lures

Perfection - one lure at a time with Nichols Lures

September 20, 2016

No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Injected Soft Plastics, Buzzbaits, and multitudes of terminal tackle are all part of our extensive line-up of products. Whether you are looking for a custom spinnerbait that needs to be just right, or are heading out for the weekend and need to stock up, we can accommodate your every need.

Continue Reading