News

This time of year in any lake containing shad, you've got to be ready for a shad spawn pattern to develop in early morning low-light conditions. Usually a pattern that targets post-spawn bass, it can be a feast or famine frenzy to start out a tournament day.

We are proud to be releasing 3 brand new baits at the 2017 Bassmaster's Classic in Houston this March! Here you will find detailed information on each product. 

As part of our 2017 Bassmaster Classic product roll-out, I'm proud to introduce a new signature jig designed by 2016 B.A.S.S. Rookie of the Year Drew Benton!

Hey Nichols fans!

Welcome to the new site. We've been working hard behind the scenes to get this thing up and running for you! Whether you are browsing on a tablet, phone, or desktop, this site is made for your device. New pictures are found throughout as well, and if you ever need a more detailed picture, we will do our best to accommodate, so don't hesitate to ask!

Spinnerbaits are one of my go to lures for bass fishing - I see it almost like a mini Alabama Rig. It's great for mimicking shad as well as bream and they get big bites from largemouth and smallmouth bass!

No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Injected Soft Plastics, Buzzbaits, and multitudes of terminal tackle are all part of our extensive line-up of products. Whether you are looking for a custom spinnerbait that needs to be just right, or are heading out for the weekend and need to stock up, we can accommodate your every need.